THE STORY

Built By Detailers. Tested On Real Cars.

ZCoatings started in a garage, not a boardroom. Wade Zimmerman was detailing cars in Ankeny, Iowa - working on paint that needed real protection, not marketing promises. He tried the big brands. Some were good. Most were overhyped. None of them were built by someone who actually spends Saturdays on their hands and knees with a clay bar.

So he built what he couldn't find: a graphene-infused ceramic coating that performs like a shop-grade product but makes sense for the enthusiast who preps their own paint. Every formula gets tested on Wade's personal vehicles first. If it doesn't hold up through an Iowa winter, it doesn't get bottled.

"Professional grade. No compromises. Built by someone who uses it."

About the Founder - Wade Zimmerman

Wade Zimmerman - Founder of ZCoatings

Wade is based in Ankeny, Iowa. He founded ZCoatings LLC and also runs Ankeny Auto Detailing.

ZCoatings LLC is a registered Iowa business. ZCoatings is a pending trademark.

The Work

  • Started at Karl Chevrolet in Ankeny, Iowa - learned professional paint care from the ground up
  • Founded Ankeny Auto Detailing - mobile detailing serving Ankeny, Johnston, Waukee, and West Des Moines
  • Still applies every coating personally - no theory, just hands-on experience

How ZCoatings Started

Wade launched ZCoatings in November 2025 after testing formulas on his own car for months. The first version, ZCoatings 10X, proved the concept. But he kept testing.

Side-by-side comparisons on real vehicles - measuring gloss retention, water behavior, durability through Iowa weather - led to a graphene-enhanced formula that outperformed everything else. That became ZCoatings 10X Diamond. The 50ml size was chosen because 30ml doesn't cover a full-size truck or SUV properly. Not a cost decision. A coverage decision.

The Standard

Every batch gets the same test: "Would I put this on a car I'm getting paid to protect?" If the answer isn't immediate, it doesn't ship. No exceptions. No shortcuts.

What Actually Matters

We don't do mystery marketing. Here is what actually matters:

  • 10H+ hardness rating - measured and verified, not estimated
  • True Graphene concentration - graphene-ceramic formula, not wax with ceramic marketing
  • 50ml professional sizing - enough for a full-size truck or SUV with proper coverage
  • Up to 5 year durability - measured in years, not washes
  • No fillers or water dilution - active compound, not filler

This is the grade of coating that gets locked behind detailing shop certification programs. We're not cutting corners. We're just not adding gatekeeping.

Who This Is For

This isn't for everyone. It's for the person who clay bars their own paint, who knows what IPA wipe-down means, who takes pride in doing the job right. You don't need a certification to use our product - you need attention to detail and a willingness to prep properly.

If you're the type who reads SDS sheets, who preps paint for hours before coating, who notices when water behavior changes - you're our people.